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Download Whiskey Hell Podcast. We call attention to the mainstream
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media narratives weekly and hopes that you'll have fun with
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how ridiculous the news really is. We don't want to
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change your mind. We just want to give you perspective
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so that you can choose more wisely and be more aware.
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Couple that with great craft beer, hilarious stories, deep thoughts
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in real conversations. We know you're going to enjoy us.
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Download Whiskey Hell Podcast anywhere you find outstanding shows.
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You are listening to a Fons Media Network production.
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On this episode of World of Place, I have with
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Me Chris rick Chris Ricky is a city council member
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for the City of Modesto, California, representing District three. I
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wanted to get to know Chris better and find out
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his thoughts on how people can get more involved in
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the level in an effort to instill a positive change
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for the better. I find Chris to be a good
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person who wants to offer real world solutions to problems
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rather than offering solutions based on party politics. This is
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a rare trait in a politician, and I really do
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wish him the best and his re election as city
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council member District three for the City of Modesto in California.
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Welcome world to Blaze Listeners, and today I have Chris
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Ricky on the show. I know Chris by name because
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we're both in the events industry. Chris was very well
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known for throwing some very large events and concerts and
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they all involved some very well known artists. I became
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interested in Chris's story when he chose to turn to politics.
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Chris is currently a council member for the City of Modesto, California,
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representing District three, and he's currently running again for re
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election for that position. I wanted to pick your brain
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in regard to your political journey and how people can
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get more involved in politics. But your story in the
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city of Modesto starts in nineteen ninety nine when you
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moved to Modesto, California. Could you please tell everybody what
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attracted you to Modesto.
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Sure, yeah, Medesto is it's a place that I have
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family here in Modesta a little bit, and so I've
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been going to Medesta all my life and I realized
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that this city there's just a ton of opportunity here
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and I wanted to launch my own promotion business, and
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there was just wasn't There weren't a lot of shows here,
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and so there's just a lot of opportunity. And I
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think that that's something that people really don't understand about
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Modesto's that it's a big city. I mean, it's over
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two hundred thousand people. I think within the next ten
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years we're going to be, you know, over a quarter
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million people, and we lack a lot of the the
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features that a big city would have, and so there's
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just a ton of opportunity and that makes it really
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attractive to people like me that are pretty entrepreneurial.
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Yeah, and I agree with you because I noticed we have,
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for example, I have friends in the Bay Area, and
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the Bay Area is kind of you know, big broad
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brush that people paint on anything near San Francisco really,
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but Modesto being over two hundred thousand population, then you
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have like cities, you know, people have this perspective that
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I'm in the Bay and we're so much bigger, but
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like cities like Heyward really have a smaller population. Newark
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has a smaller population, and then you come to Modesta
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and it's like, you know, actually, in terms of people
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as much bigger, but as you said, the perception is
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it's smaller. The perception is is we don't really have
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as much to offer, and there are some services that
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we don't have. But you came here, you started the
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promotion company. What got you into doing events? By the way,
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live events, I always wanted to ask you that, you.
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Know, I grew up, I grew up on the Peninsula,
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and I've just always been really passionate about music, you know,
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So when I grew up in the nineties, it was
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just a really it was a good time for music.
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You know, that the music business was very strong. It
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was really easy to build big acts, you know, And
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so I would go to San Francisco and see you know,
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concerts all the time, you know. I would go all
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over the Bay Area and see, you know, my favorite
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bands like Social Distortion and Nine Inch Nails and all
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those you know, nineties nineties bands, you know, right, And
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then I went when I went to college in San Diego,
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I went to University of San Diego, I got on
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the concert board, and so I started producing these I've
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been going to concerts for you know years in San Francisco,
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and then I was like, wow, I can bring these
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bands that I saw, you know, at the Warfield to
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play at my at my college, and I just really
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got a bug for it. You know. I booked like,
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you know, No Doubt and Sublime and Cherry Pop and
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Daddy's and Cake like all in one year when I
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was doing the concert committee and you know, at San Diego,
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and I just didn't look back.
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That's cool And a lot of people don't ever see
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the other side of it, and you were on the
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other side. So I mean, can you kind of expand
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on that, like how how you felt in doing that?
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I mean, just just being able to interact with the
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actual artists, see the writers and you know, that whole
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behind the scenes that makes things, makes this whole thing happen.
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Do you mind expanding?
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Yeah, I mean yeah, it's a lot of it's a
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lot of talking with agents and managers and you know,
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I think probably the most surprising thing about the business
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is how little connection you really have with the artists directly.
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I mean, these people are you know, they're traveling from
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city to city to city, and so I think it's
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an important thing to keep in mind when you're seeing
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an artist at a show. But it was just just
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helping artists, you know, get their art out there and
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put them in putting them in front of an audience
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was just a very satisfying, you know, chapter of my life.
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Yeah.
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I also think you know a lot of people don't
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understand with artists that, you know, as much as they
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want to interact and they're thankful for the support from
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the crowd, it's also a job and they have to
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be on time. They have you know, schedules that they
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got adhere to to make sure things are going smoothly
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so they can just get back on the bus and
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go to the next show. And I think a lot
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of people have misperception of what they actually are doing.
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You know, they are entertaining you at the same time,
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you know, they got bills upan they have contracts fulfill
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as well.
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So yeah, and I mean it's and it's just so deep, right,
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Like they've got families, a lot of them have families,
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and their you know, life on the road it's brutal,
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you know. So I've got a lot of respect for
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these guys that can do this, But I think that
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it's been I think people really kind of build it
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up to being something that's not I mean it's right.
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It's mostly just hard mentally and physically, and there's you know,
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big payoffs and playing great shows. But I think it's
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also like it's quite a sacrifice they make to their fans.
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And no, I don't think a lot of people understand
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this with the larger artists, like they themselves are a business.
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I mean everybody on the road, they're supporting, they're paying
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those people's paychecks. They're not just showing up and you know,
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helping for free. So you know a lot of people
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don't realize that as well. Yep, yeah, a lot of responsibility.
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You're right, it's crazy. So that leads me to this,
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I never knew that you did this. How okay, how
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this relationship with your promotion company, which was Chris Rickey
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Presents correct? Yeah, okay, how did you get involved in
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the politics side? Because I found out through your notes
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you sent me that you got into actually working with candidates.
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Is that correct, Liqual Cats.
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Yeah, So I mean it's a little bit deeper than that.
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But the catalyst for me switching into politics was really
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x Fest. You know, x Fest is defunct and it's
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been defunct for almost ten years now. But the reason
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why it's defunct is because of policies that were in place,
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you know, by the city of Medesto. Okay, So you know,
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you can complain about policies and you can be angry,
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you know, or you can you know, try to change
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those policies and try to change the government's perspective on things.
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And so when you know, when the city came in
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and really just kind of put me out of business,
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I decided that I was going to try to change
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the city. And so that's why I started working in politics.
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You just took it upon yourself to make a difference
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from the inside.
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Well, it's the only way things can really change, you know.
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I mean, you can, you know, you can try to
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yell at them from the outside, and sometimes that works
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if the government's listening. But changing people's perceptions, like you know,
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on XPEST. When I started expest in the year two thousand, Modesto,
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you know, it was a very white place. You know,
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it was eighty five percent Anglo. You know, today it's
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fifty to fifty. And if you look at the demographics
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of Modesta City schools at seventy thirty and so we're
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just becoming more Hispanic every day and one of my goals,
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you know. And so I'm a promoter, right, I don't care.
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I know what I'm promoting to. I know that the
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demographic for X Best was twenty one to thirty five period,
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So I'm trying. I need to market my stuff to
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younger people, younger adults, right, Yes, Well, as those demographics change,
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the markets for the young adults change, and as they
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become more Hispanic, you need to book you know, music
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that attracts Hispanics. Well, reality is that when you got
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a crowd of twenty thousand people and fifteen thousand of
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them are Hispanic, just back in twenty sixteen, that made
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the city of Modesta nervous, got it? So, you know,
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I never knew that. So that had to be that
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had to be dealt with. And I'm trying to be
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kind in the way I say this.
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I understand, trust me, I understand, But I didn't. I
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didn't know that that that was. That was something that
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was behind one of the reasons that that you were
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having a hard time during during that period because it
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was huge and hugely successful. Everybody knew about it and
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then and then all of a sudden.
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Yeah, if you spoke to people the city. I'm certain
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they would have different answers. Okay, but that's my answer.
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Well, I mean, I'd rather get it from you, you know,
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because you know, the people to this day still talk
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about the things that you did and they're like, man,
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I wish he would bring it back. I wish you know,
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he would just continue and you know, no, I don't.
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I don't think a lot of people heard the real story.
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So I'm glad that you, you know, laid it out
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because a lot of a lot of people didn't know.
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You know, if you're if you're a Spanic, you know, right,
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if you're a Spanic, you know, try to walk in
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downtown Modesto at eleven thirty at night in a forty
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nine ers jersey. Yeah, and see what kind of attention
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you get from you know, from people, right, Like it's
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you know, it's unfortunate. Yeah. There's a lot of long
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term perceptions that you know, and some of them are true, right,
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you know that we I don't want to deny that
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we have gang issues, but you know, my problem is
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that every person who's a certain way is not a
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gang member. Do you see what I'm saying?
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No, I do completely understand.
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I mean, there's that old you know, there's that saying
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judging a book by its cover, right, and and unfortunately
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too many people do that. They don't want to go
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out of the way to get to know people and know
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who they really are and what they can offer. Yeah,
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you know, and in a case of Modesto, I can
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speak from living here, you know, for X amount of
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years as well. It's you know, people at that time
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were absolutely.
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Afraid of change.
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Yeah, that's right. There.
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There's a lot of ingrained, good old boy, you know
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type of culture out here in Modesto at that time,
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and they just didn't want to keep up with the
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changes in the demographics. They didn't want to keep up
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with the demands of what the popular relation actually needed,
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and they were just going out of the way to
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suppress it. They didn't want to lose their perception of
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what they thought they had control of. And so yeah,
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it takes people like you to go out of your
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way and make those changes. It sounds like that's exactly
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what you were doing.
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Ye And I think that, like, and I want to
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you know, I don't want people to think that I'm
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beating on the city of Medesto, you know, they've over
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the last few years, they've really done some deep self reflection.
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They've done like the police department, for example, has done
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some great training in the community where they got together